Jennifer Fong - Luce and Associates

Relationship Marketing using...

cutting-edge technology is Jennifer Fong’s passion.  Combining social media marketing expertise with a hands-on knowledge of the day-to-day operations of running a direct sales company make Jennifer a trusted resource for integrating social media into your company’s marketing plan.

Jennifer can provide your executive team and key stakeholders with an overview of social media (including tools such as Facebook, Twitter, LinkedIn, YouTube, and Ustream), and explain how your company can leverage this technology to increase sales and recruiting while building sales force loyalty.  Then she’ll work with your team to craft a social media strategy that works with your corporate culture, and create a corporate online presence that brings measurable value to your organization.  Finally, she can advise or even design and deliver training for your field, helping your sales force leverage the power of social media in a way that is effective, efficient, and that accurately represents your brand.

Jennifer has always been an early adopter of technology tools.  She served as the Director of Instructional Design for an organizational development consulting firm, where she was among the first to introduce and adopt webinar technology that is now commonplace.  She then founded a direct sales company that donated $150,000 in profits to charity over a period of 3 years, and was awarded the Direct Selling Association’s Vision for Tomorrow Award for Corporate Social Responsibility in 2008. 

Realizing how powerful social media can be for direct sales, Jennifer trained her sales force in the use of social media, resulting in Facebook becoming among the top 5 referrers to her company’s website, with 3-5 times the average visit length of any other referrer.  She blogs regularly about direct sales and social media at http://liajen.wordpress.com.

Jennifer Fong really knows social media and growing your business online. She is a dynamic presenter who provides both strategies and resources. Everyone in our group was amazed at how much valuable information she provided in a short period of time. Even more significant is that she explained what could be a very technical and complex topic in a way everyone could understand. I look forward to working with her again soon. ~ Caterina Rando, Business Strategist, Coach, & Speaker

 
Jennifer Fong

• Social media marketing
• Social networking for direct sales
• Relationship marketing
• Content marketing
• Blog development
• Instructional designer
• Sales and marketing trainer
• Sales force community building
• Customer community building
• Corporate social responsibility
• Cause-related marketing