Few people in the direct sales industry…

can match the experience, expertise and successes of Alan Luce. With over 25 years in senior management, guiding start-ups and established companies alike, Alan has met virtually every challenge a direct sales executive can face.

Most recently, he was Senior Vice President of Sales & Marketing for PartyLite Gifts, one of the country’s fastest growing direct sales companies. Prior to that, Alan spent seven years as founder and President of Dorling Kindersley Family Learning (DKFL), taking it from its start-up phase to an organization with over $80 million sales in five countries. He came to DKFL from Tupperware, where he began as General Counsel and rose to Vice President of Administration.

Long active in the Direct Selling Association, Alan served as Chairman of the Board of Directors and has also served as Chairman of the Board of the Direct Selling Education Foundation. He currently sits on the boards of directors of four direct selling party plan companies.

Acknowledged as an expert at establishing and running direct selling companies, Alan was the creator and remains the moderator and primary instructor of the popular Direct Selling 101 Learning the Ropes Annual seminar organized by the Direct Selling Association for the benefit of start-up personnel and other executives new to the industry. In addition, he has lectured on direct selling at leading business schools and universities both in the US and abroad. In 2002, he was presented with the Circle of Honor award by the Direct Selling Education Foundation for outstanding leadership and vision. In 2005 the Direct Selling Association honored Alan by electing him to the Direct Selling Hall of Fame in recognition of his more than 30 years of leadership and contributions to direct selling.